The Asbury & HBCU Change Partnership
HBCU Change, founded by Xavier Peoples, is a company that uses small change to make a large impact in the community. The company seeks to bridge gaps in educational opportunities, ensuring that students have the resources and support needed to thrive in their academic journeys and beyond. HBCU Change collects change from users' everyday credit or debit card purchases, rounding up to the nearest dollar. Each month, the app donates the change to the schools users choose.
At Asbury Automotive Group, we believe in the power of diversity, equity, and inclusion. Asbury started their partnership with HBCU Change in 2021 to help raise funds for these historically underfunded public and private colleges and universities. Many Historically Black Colleges and Universities (HBCUs) have closed their doors in recent years due to the lack of funding. HBCUs offer a unique opportunity for not just African American students but for many students to get a great education. Asbury is proud to employ several HBCU graduates at our company; we want to do our part to support education in our communities.